User research and UI design work were required for Airfrov, who were close to the launch of a new UI in October 2016. My team and I worked on assets provided by the client.
Airfrov allowed users to duplicate other user's Requests, which led to many identical Requests appearing on their shopping feed. Through user interviews, we found out that this visual clutter is hindering and inhibiting"window-shopping" habits.
Here, identical Requests are stacked in a UI change. Clicking through allowed users to explore more of a particular item should they choose to, in this case the "Adidas Superstar".
A new feature called Sprees was worked deeply into Airfrov's UI. It was a means for Travellers to indicate the item they wish to bring back home, in addition to Requesters requesting.
In designing Sprees' UI screen, a range of possible items were considered. For clothing items, the sizing of the items were considered.
Another important feature was "Substitutes", allowing Requesters to indicate whether they were open to alternative options should illustrated item wasn't available.
Food for Sprees
When less options are required, or no substitutes are indicated by the Traveller who started the Spree, the Sprees UI caters to it as well.
A convenient management interface for the Traveller who starts a Spree, indicating the total quantity needed to obtain, and the number of substitutes possible, essential information for the Traveller when shopping.
Posting widget redesigned
Sprees was also worked into the Posting Widget to allow easy access to Spree creation.
Sprees in Trips
Sprees was also worked into another new section call Trips, a new way for user to interact with each other, checking out each other's posted Trips. This is an effort at user engagement and continued social behaviour on the app to generate conversions.