An exercise in Information Architecture and user interface design. This new home homepage funnels users toward webpages most pertinent to their profile and intents.
Same page reloaded again and again
Dynamically-generated content is loaded in its space, rather than reloading a new page ensuring users do not feel lost amid content.
Re-design global navigation bar
9 items were reduced to 5 in the global nav, combining 3 layers of web links.
Using feedback as a guidance tool
During interviews, users responded negatively to visual clutter, would rather not be bombarded by information from the get-go, and be given the visual and textual aids to reach desired content.
Mega-dropdowns, for mega-content
Users were engaged in card-sorting exercises to access the logic beyond the groupings of content. This results in these large dropdowns filled with content, with concise wordings to ensure users get to what they want.
Back to the homepage itself, users who are more familiar with the original look and feel of the website can return to it.
User first, business stakeholder second
Re-design was largely kept within the constrains of NUS' branding guidelines, handling business and user needs simultaneously.