Jules Ang

User EXPERIENCE Researcher & Designer

Jules Ang

I possess 2 years of UX research experience, conducting high-level user interviews for the purposes of design and market research, and usability testing aimed at driving design decisions in fast-paced organizations.

I design consumer-facing solutions in tandem with solutions for internal teams to drive overall efficiency of the business. This includes a clear understanding of business goals and objectives, alongside technical capabilities of back-end and front-end engineering efforts, to ultimately design a user-centric solution to achieve desired business outcomes and utmost usability for the user.

Continue scrolling or read in-depth about my user research and design process as a Product Designer at Chope.



Chope, Product Designer (e-Commerce)

January 2018 - Present

  • Devised and conducted multiple user testing sessions to validate UI design decisions
  • Execute and pitch designs to internal stakeholders based on understanding of business goals and objectives, in conjunction with usability testing results using both low and high fidelity prototypes
  • Interaction and hi-fidelity UI design for Diners to browse, shop and purchase restaurant vouchers
  • Design of back-end information architecture allowing internal team members to seamlessly update front-end product information, closely adhering to desired business goals and outcomes 
  • Close collaboration with remote engineers to ensure that communication of UI specifications is as seamless as possible
  • Strive toward a balance between usability and security of our backend systems, alongside other best practices imperative for online payments

Chope, Product Designer (Reservations)

February 2017 - January 2018

  • Devised, coordinated and conducted 30 user interviews to guide and inform the beginnings of the design process for the brand new Chope app
  • Handled recruitment of users via Chope's existing user base and personal network
  • Conducted multiple user testing sessions to test out various UI designs with users outside of Chope, resolving uncertainties with Product Managers to drive decisioning
  • Led the interaction and hi-fidelity UI design of the brand new Chope app for iOS, Android, desktop and mobile web platforms
  • Achieved buy-in from higher management to invest in Marvel, cutting down on time needed on UI specs preparation
  • Served as interim Product Manager for 4 months, pushing key decisions balancing UX and development priorities
  • Communicated UI and logic specifications with remote development team in Beijing
  • Initiated and conducted usability testing and qualitative interviews with users to test hypotheses, while serving as valuable market research insights for Product and Marketing team members

Airfrov, Pro-bono UX Research & UI Design

October 2016

  • Pro-bono work for local startup Airfrov in the last 3 weeks of General Assembly’s User Experience Design Immersive program

  • Conducted user interviews and market research with 15 end users.

  • Designed and facilitated a Customer Journey Mapping workshop

  • UX and UI design for “Sprees” feature, implemented in Q3 2017



User Interface Design

You may also wish to read in-depth about how my user research and usability testing has influenced my UI designs.

UI for CHOPE APP RE-DESIGN (version 4.0.0)

Interactive prototype showcasing the re-design of the Chope app, fully launched to all users in early 2018

UI for "Chope Shop"

Interactive prototype showcasing the section within the Chope app devoted to a native experience of buying restaurant vouchers, fully launched to all users in May 2018



Sketch & Design Meetup


As my bit for the design community here, I organise the official Sketch & Design Meetup here in sunny Singapore. With support from Bohemian Coding, I bring Designer and Engineers together to help foster better working relationships and understanding of each other's role in product development.




General Assembly, Singapore

User Experience Design Immersive
August - November 2016

Nanyang Technological University

Bachelor of Fine Arts (Photography & Digital Imaging)
August 2009 - November 2013

Singapore Polytechnic

Diploma in Multimedia Technology
July 2003 - March 2006


+65 9825 0989