Jules Ang

Product Designer

Jules Ang

I possess experience in usability consulting and testing, human-centric design and high-fidelity human interface design for web, iOS and Android platforms.

I architect solutions in tandem with stakeholder’s goals with a design process I’ve honed over the years, in order to drive overall efficiency of the business. My process requires of me to have a clear understanding of business goals and objectives, alongside technical capabilities of back-end and front-end engineering, so as to ultimately design and deliver a human-centric solution to achieve desired business outcomes and utmost usability for the user.

 

Experience

Senior UX Designer, EdgeProp Singapore

  • Wireframes, hi-fi UI and SEM consideration for B2B marketing webpages

  • UI design and UX considerations for Ads placements to drive business goals

  • Interaction and UI work for upcoming B2B SaaS product for Property Agents

  • End-to-end product work with PO - roadmapping, market research, project management in Jira, wireframes, hi-fi UI and pitching prototypes


Experience Designer, VMLY&R

September 2018 - January 2019

  • Content Audit and Strategy content for clients in English and Japanese

  • Information architecture recommendations and best practices work

  • Participation in collaborative work with Accounts Executives, UI designers and Art Directors

Product Designer (e-Commerce), Chope

January 2018 - August 2018

  • Transferred to newly-created Save Squad (Squads formation a result of me securing buy-in for gradual company restructure to high-performing cross-functional teams)

  • User research in Jakarta with PMs to understand local user behaviour trends in e-Commerce

  • Daily collaborative work with front-end and back-end engineers, solutioning for e-Commerce security and UX, whilst in pursuit of business goals

  • UI and logic specfications handoff work with Beijing engineering partners

  • Native e-Commerce experience in Chope app shipped to Singapore and Jakarta in Jun ‘18


Product Designer (Reservations), Chope

February 2017 - January 2018

  • Devised, coordinated and conducted 30 user interviews to guide and inform the design process brand new Chope app v4

  • Handled recruitment of users via Chope's existing user base and personal network

  • Interaction and high-fidelity UI work on Chope app v4

  • UI and logic specfications handoff work with Beijing engineering partners

  • Chope app v4 rolled out to 100% users in 5 countries by March ‘18

  • Interim Product Manager for 4 months, balancing business, UX and development priorities

  • Improve designer-engineer workflow by securing buy-in for handoff tool (Marvel)


Pro-bono UX Research & UI Design, Airfrov

October 2016

  • Pro-bono work for local startup Airfrov in the last 3 weeks of General Assembly’s User Experience Design Immersive program

  • Conducted user interviews and market research with 15 end users.

  • Designed and facilitated a Customer Journey Mapping workshop

  • UX and UI design for “Sprees” feature, implemented in Q3 2017


 

Prototyping & UI


Chope Shop

Interactive prototype showcasing the section within the Chope app devoted to a native experience of buying restaurant vouchers, fully launched to all users in May 2018


Chope App (v4)

Interactive prototype showcasing the re-design of the Chope app, fully launched to all users in early 2018.

You may also wish to read in-depth about how my user research and usability testing has influenced my UI designs.



 

Sketch & Design Meetup

 

As my bit for the design community here, I organise the official Sketch & Design Meetup here in sunny Singapore. With support from Bohemian Coding, I bring Designer and Engineers together to help foster better working relationships and understanding of each other's role in product development.

 

Education

General Assembly, Singapore

User Experience Design Immersive
August - November 2016

Nanyang Technological University

Bachelor of Fine Arts (Photography & Digital Imaging)
August 2009 - November 2013

Singapore Polytechnic

Diploma in Multimedia Technology
July 2003 - March 2006

Contact

julesactually@gmail.com
+65 9825 0989